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Coca-Cola’s Journey into Transmedia Branding

Tag: brand strategy

Coca-Cola’s Journey into Transmedia Branding

April 25, 2025 Alex
Coca-Cola’s Journey into Transmedia Branding

Coca-Cola’s journey into transmedia branding blends storytelling across platforms, creating immersive experiences that connect consumers emotionally and culturally—reinventing a classic brand for the digital age.

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Healthcare Marketing Through Transmedia Lenses

April 25, 2025 Alex
Healthcare Marketing Through Transmedia Lenses

Healthcare marketing through transmedia lenses blends storytelling across platforms, fostering deeper patient engagement. It transforms messages into immersive experiences, bridging education and trust in innovative ways.

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Why Brands Are Turning to Transmedia Experiences

April 25, 2025 Alex
Why Brands Are Turning to Transmedia Experiences

Brands are weaving stories across platforms, creating immersive transmedia experiences that engage audiences beyond traditional ads. This shift sparks deeper connections, blending creativity with technology to captivate and inspire.

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Mobile Apps and Immersive Brand Stories

April 24, 2025 Alex
Mobile Apps and Immersive Brand Stories

Mobile apps unlock immersive brand stories, turning passive viewers into active explorers. Through interactivity and personalization, apps craft memorable journeys, deepening connections beyond traditional media’s reach.

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KPIs for Transmedia Brand Campaigns

April 24, 2025 Alex
KPIs for Transmedia Brand Campaigns

Tracking success in transmedia brand campaigns means blending creativity with metrics. Key KPIs include audience engagement, cross-platform reach, and conversion rates—each telling a unique chapter of your brand’s story.

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How Tourism Brands Use Transmedia to Inspire Travel

April 22, 2025 Alex
How Tourism Brands Use Transmedia to Inspire Travel

Tourism brands craft immersive journeys beyond brochures, weaving stories across films, games, and social media. This transmedia magic sparks wanderlust, turning dreams into destinations and clicks into journeys.

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Using Chatbots to Extend the Brand Narrative

April 22, 2025 Alex
Using Chatbots to Extend the Brand Narrative

Chatbots are reshaping brand storytelling by offering real-time, personalized interactions. They extend the narrative beyond marketing, creating immersive experiences that deepen customer connection and loyalty.

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How to Use Podcasts in Your Transmedia Strategy

April 22, 2025 Alex
How to Use Podcasts in Your Transmedia Strategy

Podcasts breathe new life into transmedia strategies, weaving stories across soundwaves. They deepen audience connection, add rich layers, and expand narratives beyond screens—turning listeners into loyal fans.

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How to Build a Story Universe for Your Brand

April 22, 2025 Alex
How to Build a Story Universe for Your Brand

Building a story universe for your brand weaves rich narratives, vibrant characters, and compelling settings into a cohesive world. This immersive experience deepens connections, sparking loyalty beyond mere products.

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What Brands Can Learn from Star Wars Transmedia Strategy

April 20, 2025 Alex
What Brands Can Learn from Star Wars Transmedia Strategy

Star Wars’ transmedia strategy weaves stories across films, books, games, and more, creating a rich universe. Brands can learn to engage audiences deeply by expanding their narratives beyond a single platform.

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