Tag: Marketing ROI

Metrics That Matter in Transmedia Marketing

April 23, 2025 Alex

In transmedia marketing, the magic lies in metrics that measure engagement across platforms. Tracking story reach, audience interaction, and cross-channel impact reveals how narratives truly resonate and evolve.

How to Measure the ROI of a Transmedia Campaign

April 21, 2025 Alex

Unlocking the ROI of a transmedia campaign means weaving data from diverse channels into a clear story. Measure engagement, conversions, and brand lift across platforms to reveal the true impact of your storytelling tapestry.