Tracking success in transmedia brand campaigns means blending creativity with metrics. Key KPIs include audience engagement, cross-platform reach, and conversion rates—each telling a unique chapter of your brand’s story.
Nike’s cross-platform engagement strategy seamlessly blends social media, apps, and in-store experiences. This case study explores how they create a unified, dynamic connection with consumers worldwide.
In a world buzzing with screens, print holds a unique charm. Integrating print into digital transmedia strategies enriches storytelling, creating tangible touchpoints that deepen audience connection beyond the virtual realm.